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UZU by FLOWFUSHI is a highly talked-about and popular Japanese beauty brand. Founded in 2019 by the renowned Japanese cosmetics company FLOWFUSHI, the brand embraces a borderless beauty philosophy that goes beyond gender, age, and ethnicity. UZU is known for its vegan-friendly formulas, bold and innovative color selections, and excellent smudge-resistant, long-lasting performance. Its eyeliners, mascaras, and lip care products are especially popular across the Asian beauty market.